Visiting Dubai Clients – A Successful Business Trip by Nikita & Aura

In late July 2025, our sales representatives Nikita and Aura embarked on a six-day business trip to Dubai, UAE, to engage with existing and prospective clients in the cable distribution industry. The primary goals were to deepen relationships, understand local requirements, and secure new orders for our high-quality cable products.

2. Trip Overview

• Dates: July 22, 2025 – July 27, 2025

• Location: Dubai & Ajman, United Arab Emirates

• Team: Nikita (Senior Sales Manager), Aura (Technical Sales Engineer)

3. Objectives

1. Strengthen existing partnerships with key distributors.

2. Identify new business opportunities and expand market presence.

3. Present product innovations and discuss technical specifications.

4. Gather market intelligence on competitors and pricing trends.

4. Client Visits Detail

4.1 Meeting with Mahilan at AWS Distribution LLC

• Company: ABDULWAHED BIN SHABIB DISTRIBUTION (Branch of AW Bin Shabib Investment L.L.C)

• Address: Block 3, 2nd Floor, Office No. 214–224, Bin Shabib Mall, Al Qusais Industrial Area-1, Dubai, UAE, Postal Code 82006

• Key Contact: Mahilan, Procurement Manager

• Products Discussed:

• Cable (various types and specifications tailored for industrial applications)

• Discussion Highlights:

• Reviewed current stock levels and upcoming project requirements

• Showcased the latest flame-retardant and UV-resistant cable options

• Negotiated lead times to align with clients’ project timelines

• Secured a preliminary purchase order for 5,000 meters of industrial-grade cable

4.2 Meeting with Ajman at Thomas Chacko

• Company: Thomas Chacko Trading

• Address: 1304107 Ajman Al Bustan, United Arab Emirates

• Key Contact: Ajman, Senior Buyer

• Products Discussed:

• Cable (high-voltage and low-voltage types)

• Discussion Highlights:

• Explored opportunities in the upcoming Al Bustan infrastructure projects

• Demonstrated cable flexibility and enhanced insulation technology

• Discussed bulk pricing models and logistics support for Ajman shipments

• Agreed on a follow-up technical workshop to finalize specifications

5. Brief Introductions to Other Potential Clients

6. Key Takeaways & Outcomes

1. Strengthened Relationships: Face-to-face meetings fostered trust and opened doors for preferred-supplier agreements.

2. New Orders Secured: Over 5,000 meters of cable pre-ordered by AWS Distribution LLC, with more under negotiation.

3. Technical Alignment: Detailed workshops scheduled for Ajman Trading to ensure product specifications meet project needs.

4. Market Insights: Collected competitive pricing data and identified gaps in flame-retardant cable offerings.

7. Next Steps

• Finalize Technical Workshop: Coordinate with Thomas Chacko’s engineering team in early August 2025.

• Confirm Logistics: Align shipping schedules with AWS Distribution LLC to meet their August 10 delivery window.

• Follow-Up Calls: Reach out to Fields General Trading FZ-LLC and Elite Source to schedule introductory presentations.

• Market Expansion: Leverage insights to target additional distributors in Sharjah and Ras Al Khaimah later in Q3 2025.

8. Conclusion

The July 22–24, 2025 trip to Dubai and Ajman was a resounding success. Nikita and Aura not only secured significant orders but also laid the foundation for long-term partnerships. By combining in-depth product knowledge with attentive client service, our team has positioned our cable solutions as a top choice in the UAE market.

For more information on our cable products or to schedule a consultation, please contact our sales team.